Lee Stuart

Lee Stuart, a former professional motocross rider, turned entrepreneur and founder of Rogue Lab, shares his inspiring journey from racing to screen printing. With just $300, he created a home print shop and faced numerous challenges before going viral on YouTube. Lee discusses the importance of lean systems and value-based pricing, revealing how he scaled his business and expanded into fulfillment and design services. His story emphasizes determination, self-education, and the creative evolution of establishing a strong brand identity.

Lee Stuart, the founder of Rogue Lab, shares his inspiring journey from a freestyle motocross rider to a successful entrepreneur with a print shop generating over $1 million annually. He reveals how he turned just $300 into a thriving business, emphasizing the importance of originality and marketing savvy. Lee discusses strategies for attracting initial clients, the significance of risk-taking, and balancing quality with customer experience. His insights offer a roadmap for aspiring entrepreneurs to launch their own ventures in the print industry.