Lee Stuart

Lee Stuart, the founder of Rogue Lab and a former professional motocross rider, shares his remarkable journey from athlete to entrepreneur. With just $300, he transformed his basement into a thriving screen printing business by investing in new equipment and documenting his progress on YouTube. Lee discusses how he scaled operations through lean manufacturing, developed value-based pricing strategies, and expanded into fulfillment services. His relentless learning and innovative approach helped Rogue Lab become a creative powerhouse in the branding industry.

Lee Stuart, a former professional motocross rider, turned entrepreneur and founder of Rogue Lab, shares his inspiring journey from racing to screen printing. With just $300, he created a home print shop and faced numerous challenges before going viral on YouTube. Lee discusses the importance of lean systems and value-based pricing, revealing how he scaled his business and expanded into fulfillment and design services. His story emphasizes determination, self-education, and the creative evolution of establishing a strong brand identity.

Lee Stuart, the founder of Rogue Lab, shares his inspiring journey from a freestyle motocross rider to a successful entrepreneur with a print shop generating over $1 million annually. He reveals how he turned just $300 into a thriving business, emphasizing the importance of originality and marketing savvy. Lee discusses strategies for attracting initial clients, the significance of risk-taking, and balancing quality with customer experience. His insights offer a roadmap for aspiring entrepreneurs to launch their own ventures in the print industry.