Millionaire University

How a Motocross Rider Became Canada’s Print King | Lee Stuart

Apr 20, 2025

Lee Stuart, a former professional motocross rider, turned entrepreneur and founder of Rogue Lab, shares his inspiring journey from racing to screen printing. With just $300, he created a home print shop and faced numerous challenges before going viral on YouTube. Lee discusses the importance of lean systems and value-based pricing, revealing how he scaled his business and expanded into fulfillment and design services. His story emphasizes determination, self-education, and the creative evolution of establishing a strong brand identity.

56:25

Episode guests

Lee Stuart

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Episode notes

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Quick takeaways

Lee Stuart's leap from professional motocross rider to entrepreneur highlights the importance of risk-taking and believing in oneself despite adversity.

The transformation of a basement into a professional-grade print shop demonstrates how dedication to craftsmanship can drive business success and innovation.

Utilizing YouTube for content marketing not only increased visibility for Rogue Lab but also showcased the power of adaptability and leveraging digital platforms for growth.

Deep dives

The Journey to Entrepreneurship

The speaker shares their transition from a professional motorcycle and automobile rider to an entrepreneur after struggling with conventional employment. They initially faced difficulties while trying to generate revenue through motor vlogging on YouTube, which led to financial instability. To overcome this, they launched a clothing brand with minimal investment, which unexpectedly sold out, prompting a deeper dive into the screen printing business. This journey highlighted the importance of taking risks and believing in one’s abilities despite skepticism from others.

Intro

2min

From Racer to Business Owner

11min

From Hobbyist to Industry Leader

9min

Scaling Success: From Hands-On to Lean Operations

13min

Focus on Premium Graphic Design Services for Brand Development

2min

Embracing Direct-to-Film Printing

4min

Revolutionizing Inventory and Pricing Strategies

11min

Unveiling the Creative Journey of a Screen Printing Brand

2min

#354 What happens when a retired professional athlete dives headfirst into an industry he knows nothing about? In this episode hosted by Brien Gearin, Lee Stuart shares how he went from professional motocross rider to the founder of Rogue Lab, one of the top screen printing and branding shops in Canada. With zero experience, Lee took his last $300 to start a clothing brand, and after facing repeated setbacks with outside vendors, he built a full commercial print shop in his basement — investing $50K into equipment he’d never used. He talks about going viral on YouTube by documenting his journey, how he scaled from solo printer to a growing team, and why lean systems, relentless self-education, and value-based pricing helped him build a premium business. Lee also reveals how he expanded into fulfillment, brand design, and custom transfers, creating new income streams and positioning Rogue Lab as a creative powerhouse!