Millionaire University How a Motocross Rider Became Canada’s Print King | Lee Stuart
Apr 20, 2025
Lee Stuart, a former professional motocross rider, turned entrepreneur and founder of Rogue Lab, shares his inspiring journey from racing to screen printing. With just $300, he created a home print shop and faced numerous challenges before going viral on YouTube. Lee discusses the importance of lean systems and value-based pricing, revealing how he scaled his business and expanded into fulfillment and design services. His story emphasizes determination, self-education, and the creative evolution of establishing a strong brand identity.
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Burning Boats with $50K Setup
- Lee Stuart went all in by building a $50,000 home screen print shop without prior knowledge.
- He burned the boats, fully committing to starting his print business despite initial setbacks.
YouTube Pivot and Viral Growth
- Lee pivoted his YouTube channel to document his screen printing journey, losing half his subscribers.
- Shortly after, his print shop video went viral, regaining and multiplying his audience.
Diverse Clientele From Viral Start
- Lee started serving other clothing brands via YouTube exposure, then shifted locally after moving shop.
- He now prints for a wide variety of clients, from Fortune 500 companies to death metal bands.
