

The danger of generational labelling
Feb 6, 2025
David Costanza, a Professor of Commerce at the University of Virginia, delves into the pitfalls of generational labeling akin to astrology. He argues these labels like ‘Gen Z’ and ‘Boomer’ are scientifically unfounded, foster societal division, and perpetuate stereotypes. Costanza discusses how such oversimplifications undermine individual identities and urges a more nuanced understanding of generational dynamics. The conversation also touches on how platforms like TikTok shape Gen Z's activism, highlighting the need to recognize micro-generations in this context.
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Generational Labels' Lack of Scientific Basis
- Generational labels, like Gen X and Millennial, are widely used but lack scientific backing.
- These labels are often treated as coherent categories despite their questionable scientific basis.
Varied Origins and Inconsistent Definitions of Generational Labels
- Generational labels have diverse origins; some are demographic (Baby Boomers), others cultural (Gen X).
- These labels vary in length and lack consistent definition, creating a messy categorization system.
Increased prominence of generational labels
- Generational labels have gained popularity in the last 15 years, potentially due to social media.
- These labels offer a convenient shorthand but promote stereotypical views of diverse groups.