12min chapter

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The danger of generational labelling

Future Tense

CHAPTER

The Pitfalls of Generational Labeling

This chapter examines the limitations and misunderstandings that arise from generational labels, particularly their US-centric perspectives. It critiques the oversimplification of diverse identities and emphasizes the need for more nuanced approaches in both marketing and social science. The discussion highlights the importance of considering historical contexts and individual experiences, urging a reevaluation of how we categorize generations.

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