David Costanza, a Professor of Commerce at the University of Virginia, delves into the pitfalls of generational labeling akin to astrology. He argues these labels like ‘Gen Z’ and ‘Boomer’ are scientifically unfounded, foster societal division, and perpetuate stereotypes. Costanza discusses how such oversimplifications undermine individual identities and urges a more nuanced understanding of generational dynamics. The conversation also touches on how platforms like TikTok shape Gen Z's activism, highlighting the need to recognize micro-generations in this context.