David Costanza

David Costanza, a Professor of Commerce at the University of Virginia, delves into the pitfalls of generational labeling akin to astrology. He argues these labels like ‘Gen Z’ and ‘Boomer’ are scientifically unfounded, foster societal division, and perpetuate stereotypes. Costanza discusses how such oversimplifications undermine individual identities and urges a more nuanced understanding of generational dynamics. The conversation also touches on how platforms like TikTok shape Gen Z's activism, highlighting the need to recognize micro-generations in this context.

Professor Bobby Duffy, a leading voice on generational labelling, discusses the origins and implications of terms like 'Millennial' and 'Gen Z'. Professor David Costanza highlights how these labels simplify management but can lead to harmful stereotypes. Digital anthropologist Professor Crystal Abidin dives into how TikTok fosters micro-cohorts and unique generational identities. Together, they reveal the dark side of generational labels, emphasizing that they promote division and distract from real societal issues.