StreamTime Sports The Masters v Wembanyama and TikTok... cracking the code of Gen Z
Apr 17, 2024
StreamTime Sports host Nick Meacham discusses engaging Gen Z in sports media and marketing, highlighting strategies to capture their attention on platforms like TikTok. The podcast explores the challenges of cultivating fan loyalty, maximizing the impact of star athletes, and navigating the evolving landscape of sports marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Navigating the Evolution of Golf & Engaging Gen Z in Sports Media
04:06 • 3min
Gen Z Sports Fans and Social Media Influence
07:00 • 12min
Engaging Gen Z and Building Fandom on TikTok
18:52 • 12min
Maximizing the Opportunity of Having a Star Athlete on the Team
30:44 • 2min
Navigating the Challenge of Cultivating Genuine Fan Loyalty in Sports
32:37 • 2min
Engaging Gen Z in Sports Marketing
35:04 • 3min