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StreamTime Sports
The Masters v Wembanyama and TikTok... cracking the code of Gen Z
Apr 17, 2024
StreamTime Sports host Nick Meacham discusses engaging Gen Z in sports media and marketing, highlighting strategies to capture their attention on platforms like TikTok. The podcast explores the challenges of cultivating fan loyalty, maximizing the impact of star athletes, and navigating the evolving landscape of sports marketing.
38:19
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Quick takeaways
- Masters event excels in broadcast quality but misses out on engaging Gen Z through interactive content.
- Effective engagement with Gen Z sports fans requires authentic, creative content, leveraging athlete personalities, and team narratives.
Deep dives
Golf Masters Event Coverage and Media Rights
The podcast delves into the impressive coverage of the Masters Golf event, highlighting the event's interactive app developed by IBM. The podcast discusses the consistency in broadcast over the years with minor enhancements like displaying ball speed. An interesting point raised is the significant amount of money Masters leaves on the table due to providing media rights for free in exchange for broadcast control like limited ad spots. The podcast also mentions the event's high prize purse and the unique rules for broadcasters during coverage.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode