12min chapter

StreamTime Sports cover image

The Masters v Wembanyama and TikTok... cracking the code of Gen Z

StreamTime Sports

CHAPTER

Gen Z Sports Fans and Social Media Influence

Exploring how Gen Z sports fans engage with content through social media platforms like TikTok, impacting their interaction with live sports events and traditional sports institutions. Emphasizing the importance of tailored and compelling content for Gen Z, challenging misconceptions about attention spans and highlighting successful strategies to captivate this audience.

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