3min chapter

StreamTime Sports cover image

The Masters v Wembanyama and TikTok... cracking the code of Gen Z

StreamTime Sports

CHAPTER

Engaging Gen Z in Sports Marketing

Exploring storytelling in sports, sponsorship opportunities, and retail experiences to capture the attention of Gen Z audiences. Emphasizing the need for multifaceted strategies such as branded content, affiliate marketing, and live gifting to connect with digital-savvy Gen Z consumers.

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