Marketing School - Digital Marketing and Online Marketing Tips
How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?
May 5, 2025
Sales cycles are evolving, especially in conferences where follow-up is crucial. AI is reshaping marketing strategies, paving the way for innovative one-click solutions. However, there's a looming debate on the return of black hat SEO tactics amid these changes. The discussion also highlights the need for diversifying marketing approaches and adopting sustainable practices for long-term success. Overall, it's a look into the future of marketing shaped by technology and strategic adaptation.
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Quick takeaways
- Consistent follow-up in sales cycles significantly enhances the likelihood of closing deals, particularly by fostering long-term relationships with potential clients.
- The future of marketing is shifting towards one-click solutions that streamline processes like SEO and lead generation, necessitating businesses to adapt swiftly to evolving consumer expectations.
Deep dives
Conference Sales Tactics and Lead Generation
Utilizing QR codes during speeches is an effective method for capturing leads at conferences. By targeting events that attract ideal customers, it allows for the collection of relevant data, which is then organized in a CRM to track the sales cycle. It was noted that immediate deals tend to come from SMBs, as they possess flexibility in their budgets, unlike large enterprises that often have lengthy procurement processes. Generally, the timeline for closing SMB deals after an event ranges from three to five months, while enterprise deals can extend to nearly two years.
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