Marketing School - Digital Marketing and Online Marketing Tips How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?
May 5, 2025
Sales cycles are evolving, especially in conferences where follow-up is crucial. AI is reshaping marketing strategies, paving the way for innovative one-click solutions. However, there's a looming debate on the return of black hat SEO tactics amid these changes. The discussion also highlights the need for diversifying marketing approaches and adopting sustainable practices for long-term success. Overall, it's a look into the future of marketing shaped by technology and strategic adaptation.
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Long Conference Sales Cycles
- Eric Siu shared their conference lead capture strategy using QR codes on presentation slides.
- They track leads in CRM and found enterprise sales cycles can take up to 1 year and 10 months to close.
Value Consistent Follow-Up
- Keep prospects on your email list and follow up with consistent valuable content.
- Don't try to sell immediately; nurture relationships over time for better conversion.
Following People Across Companies
- Eric Siu told a story of a marketer who moved companies and eventually got them big contracts.
- Following people as they switch jobs helps build lasting relationships and expands business.