Navigating B2B Marketing and the Resurgence of Black Hat SEO

In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode concludes with insights on the evolving role of AI in search optimization.

Note: This episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) Understanding Conference Sales Cycles

(02:58) The Importance of Follow-Up in Sales

(06:00) Navigating Marketing Trends and AI Impact

(09:05) The Future of One-Click Marketing

(12:04) Exploring Black Hat SEO and Long-Term Strategies

(20:06) The Evolution of Search and AI Optimization

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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