Media Tech Talk Jonah Goodhart (Mobian) - Media Tech Talk #007
Dec 1, 2025
Jonah Goodhart, Co-founder and CEO of Mobian and former Moat co-founder, dives into the future of media measurement. He shares insights on the evolution of viewability and the role of contextual intelligence, emphasizing how AI reveals what humans often overlook. Jonah discusses Mobian's transparent approach to measurement versus traditional methods, the significance of sentiment signals, and the importance of relationships in business. He also explores the changing landscape of content monetization in an AI-driven world.
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How Jonah Got Into Ad Tech
- Jonah began in digital advertising by helping early e-commerce sites promote free-first-purchase offers and learning marketing on the job.
- He and his brothers taught themselves media buying, creative, landing pages and coding which launched his career in ad tech.
Programming Concepts Trump Daily Coding
- Jonah says understanding programming concepts matters more than being a full-time coder because it shapes product and technical conversations.
- AI has recently let him code again and bridge strategic and technical work directly.
Use AI To Democratize Building
- Use AI to democratize prototyping and communication so non-engineers can test ideas and speak confidently with technical teams.
- Encourage engineers to treat AI as a force multiplier rather than a replacement to amplify impact.
