Jonah Goodhart

Co-founder and CEO of Mobian and co-founder of Moat, serial media entrepreneur and investor focused on measurement, contextual intelligence and AI-powered media transparency.

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Dec 1, 2025 • 1h 8min

Jonah Goodhart (Mobian) - Media Tech Talk #007

Jonah Goodhart, Co-founder and CEO of Mobian and former Moat co-founder, dives into the future of media measurement. He shares insights on the evolution of viewability and the role of contextual intelligence, emphasizing how AI reveals what humans often overlook. Jonah discusses Mobian's transparent approach to measurement versus traditional methods, the significance of sentiment signals, and the importance of relationships in business. He also explores the changing landscape of content monetization in an AI-driven world.

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