Media Tech Talk #007 - Jonah Goodhart (Mobian)
Jonah Goodhart - Co-Founder & CEO of Mobian and Co-Founder of Moat - joins Daevid Richards and Paul Luckett for a deep dive into the future of measurement, contextual intelligence, and AI-powered media transparency.
In this episode:
(02:00) - Jonah’s 27-year journey: Cornell → Right Media → Moat
(14:00) - DoubleClick, prioritisation hacks & the birth of programmatic
(20:00) - How Moat evolved & the philosophy of independent measurement
(29:00) - Why measurement matters more with $700B+ in digital spend
(34:00) - Rethinking walled gardens, content & distribution
(40:00) - Mobian: AI-powered contextual intelligence explained
(42:00) - The Taylor Swift & “violent star” problem with legacy models
(46:00) - Multimodal AI: text, audio, video, frames, sentiment & emotion
(53:00) - Fox & Prudential: real results and industry signals
(59:00) - Will measurement ever be solved? Jonah’s prediction
(01:04:00) - Final advice: technology fades, people remain
💬 Guest: Jonah Goodhart - https://mobian.com | LinkedIn: https://www.linkedin.com/in/jonahgoodhart/
🎧 Hosts:Daevid Richards - https://www.linkedin.com/in/daevidrichards/Paul Luckett - https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.
