Shopify Masters

Pre-launch Tips to Help You Reach Millions

Aug 20, 2024
Gyve Safavi and Mark Rushmore are the dynamic co-founders behind the multimillion-dollar electric toothbrush brand, SURI. They share their inspiring journey of launching a sustainable product and achieving remarkable success in just two years. Discover how they navigated co-founder dynamics during the challenges of COVID, emphasizing resilience and open communication. They delve into the art of crafting a toothbrush that customers love, using feedback and iteration, and reveal essential pre-launch strategies for founders that prioritize customer engagement and proactive marketing.
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