Gyve Safavi
Co-founder of SURI (Sustainable Rituals), a company that created a sustainable, design-led electric toothbrush challenging legacy players like Oral-B and Philips.
Best podcasts with Gyve Safavi
Ranked by the Snipd community
Aug 20, 2024 • 36min
Pre-launch Tips to Help You Reach Millions
Gyve Safavi and Mark Rushmore are the dynamic co-founders behind the multimillion-dollar electric toothbrush brand, SURI. They share their inspiring journey of launching a sustainable product and achieving remarkable success in just two years. Discover how they navigated co-founder dynamics during the challenges of COVID, emphasizing resilience and open communication. They delve into the art of crafting a toothbrush that customers love, using feedback and iteration, and reveal essential pre-launch strategies for founders that prioritize customer engagement and proactive marketing.
Jun 27, 2025 • 60min
570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI
Mark Rushmore and Gyve Safavi are the co-founders of SURI, a company revolutionizing oral care with their sustainable electric toothbrush. They discuss the overdue need for innovation in dental hygiene, driven by a commitment to eco-friendly practices. Insights into their design process reveal how packaging and product aesthetics helped them gain traction. The duo shares the challenges of launching during a pandemic, the significance of consumer feedback, and the importance of staying mission-driven without greenwashing. This conversation is a treasure trove for aspiring entrepreneurs!
