Mark Rushmore

Gyve Safavi and Mark Rushmore are the dynamic co-founders behind the multimillion-dollar electric toothbrush brand, SURI. They share their inspiring journey of launching a sustainable product and achieving remarkable success in just two years. Discover how they navigated co-founder dynamics during the challenges of COVID, emphasizing resilience and open communication. They delve into the art of crafting a toothbrush that customers love, using feedback and iteration, and reveal essential pre-launch strategies for founders that prioritize customer engagement and proactive marketing.

Mark Rushmore, co-founder of SURI, built a design-forward, sustainable toothbrush brand that turned routine oral care into a ritual. He recounts selling 5,000 brushes in a week, using 15,000+ reviews to inform product development, and scaling via in-house creative, Meta ads, subscriptions, Amazon, and big-box retail. The conversation focuses on product design, review-driven growth, ad strategy evolution, and retail expansion.

Mark Rushmore and Gyve Safavi are the co-founders of SURI, a company revolutionizing oral care with their sustainable electric toothbrush. They discuss the overdue need for innovation in dental hygiene, driven by a commitment to eco-friendly practices. Insights into their design process reveal how packaging and product aesthetics helped them gain traction. The duo shares the challenges of launching during a pandemic, the significance of consumer feedback, and the importance of staying mission-driven without greenwashing. This conversation is a treasure trove for aspiring entrepreneurs!