How to Scale an Agency 🚀 Why you aren't getting more clients, and how to fix any sales problem [AJ Cassata Solo]
Mar 7, 2024
Learn how to overcome common sales challenges in agencies and scale your business through consistent action and diverse marketing channels. Understand the mathematical formula behind business growth and the importance of volume in increasing sales. Discover strategies for setting goals, tracking metrics, and enhancing marketing activities, including successful cold email outreach techniques.
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Lack of Activity
- The biggest reason agencies don't get more clients is a lack of activity.
- Focus on doing more of what brings clients, regardless of the channel.
The Math of Sales
- Treat business growth as a math equation: more activities equal more clients.
- Increase your marketing efforts proportionally to your desired revenue growth.
Call Volume and Profit
- AJ Cassata often works with agencies getting only 1-3 sales calls weekly, despite aiming for high revenue.
- Quadrupling calls typically quadruples profits, highlighting the importance of call volume.