AJ Cassata
Founder of Revenue Boost, a B2B lead generation agency specializing in cold email outreach to help agencies, freelancers, and SaaS companies fill their sales pipelines.
Top 3 podcasts with AJ Cassata
Ranked by the Snipd community
Mar 7, 2024 • 21min
Why you aren't getting more clients, and how to fix any sales problem [AJ Cassata Solo]
Learn how to overcome common sales challenges in agencies and scale your business through consistent action and diverse marketing channels. Understand the mathematical formula behind business growth and the importance of volume in increasing sales. Discover strategies for setting goals, tracking metrics, and enhancing marketing activities, including successful cold email outreach techniques.
Oct 31, 2025 • 20min
Can You Raise Rates w/out 'Scaring' Away Clients?
In this insightful discussion, AJ Cassata, Founder of Revenue Boost, shares his expertise on pricing strategies for freelancers and agencies. He emphasizes the importance of gradually raising rates and testing market tolerance to find the sweet spot without alienating clients. AJ explains how higher prices can attract better clients and reduce workload, and stresses that pricing should reflect the value delivered rather than costs. The conversation also highlights the need for confidence and clarity in communicating value to justify rate increases.
Oct 30, 2025 • 28min
410: Transforming Business Models with AJ Cassata
AJ Cassata, Founder of RevBoost and former coach, dives into the evolution of his business from coaching agency owners to a done-for-you model. He discusses the pitfalls of crowd-saturated cold email strategies and the transition to sustainable recurring revenue. AJ highlights how automation and AI can streamline operations and enhance targeting in sales development. He also reflects on the role of AI in improving prospecting and emphasizes that while AI is a powerful tool, it won't replace the need for human strategic thinking.
