AJ Cassata
Founder of Revenue Boost who helps B2B businesses generate leads through cold outreach; appears to offer advice on landing first freelance clients and shares outreach strategies.
Top 3 podcasts with AJ Cassata
Ranked by the Snipd community
Mar 7, 2024 • 21min
Why you aren't getting more clients, and how to fix any sales problem [AJ Cassata Solo]
Learn how to overcome common sales challenges in agencies and scale your business through consistent action and diverse marketing channels. Understand the mathematical formula behind business growth and the importance of volume in increasing sales. Discover strategies for setting goals, tracking metrics, and enhancing marketing activities, including successful cold email outreach techniques.
Nov 5, 2025 • 12min
How We Got Our Very First Clients
In this discussion, AJ Cassata, the founder of Revenue Boost, shares his journey in helping B2B businesses with cold outreach. He recounts how he landed his first client by engaging directly with a bagel shop owner. AJ emphasizes leveraging your existing network for quick connections and suggests offering low-cost or free services to build your portfolio. With practical advice on outreach strategies, he reminds listeners that successful freelancing is often a numbers game, where the first client leads to more opportunities.
Oct 31, 2025 • 20min
Can You Raise Rates w/out 'Scaring' Away Clients?
In this insightful discussion, AJ Cassata, Founder of Revenue Boost, shares his expertise on pricing strategies for freelancers and agencies. He emphasizes the importance of gradually raising rates and testing market tolerance to find the sweet spot without alienating clients. AJ explains how higher prices can attract better clients and reduce workload, and stresses that pricing should reflect the value delivered rather than costs. The conversation also highlights the need for confidence and clarity in communicating value to justify rate increases.
