The Mindset Mentor How to Build Willpower (and Change Your Brain)
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Aug 4, 2025 Dive into the fascinating neuroscience of willpower! Discover how the anterior cingulate cortex can be strengthened like a muscle through self-discipline. Learn practical strategies to break bad habits, rewire your brain, and enhance resilience in everyday life. The secrets to overcoming procrastination and achieving your goals are revealed, making it easier to master your mindset and cultivate lasting change.
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Rob Dial's Willpower Story
- Rob Dial shares how cold calling in a sales job built his willpower despite his initial resistance.
- This experience transformed him from lazy to disciplined through repeated hard effort.
Brain's Willpower Muscle
- The anterior cingulate cortex (ACC) is the brain's willpower center, growing stronger with resistance.
- Doing hard things enlarges the ACC, boosting long-term impulse control and emotional regulation.
Exercise Grows Willpower Brain Region
- Exercise activates and enlarges the ACC, enhancing willpower in the brain.
- Obese individuals often have smaller ACCs, but their ACC can grow when they adopt healthy habits resisting cravings.