The Land Investing Business Secrets State of Land Investing and Exit Strategies (Podcast Ep#148)
Oct 30, 2025
In this discussion, Scott Morongell, an active land investor and founder of Action Land Academy, shares key insights into the evolving land market. He highlights the rise of targeted marketing strategies, emphasizing the shift from a spray-and-pray approach to precision in messaging. Scott discusses the importance of building trust with buyers to avoid contract retrades and the critical role of vetting builders. He also outlines how he’s focusing on proven strategies amidst tighter inventory and rising rates, ultimately streamlining his approach to land investing.
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Niche Your Lists, Not Your Letter
- Focus your marketing on tightly niching data rather than long mail copy.
- Verify builder buy boxes and specs before spending marketing dollars.
Market Friction Makes Buyers Pickier
- Land buyers are far more selective today because inventory and financing conditions add friction.
- That means properties that moved fast previously can now sit for months if they aren't cleanly within buyer needs.
Keep Mail Short And Test Everything
- Keep direct mail short: a sentence and a few bullets often outperforms long letters.
- A/B test images, formats, and length because market and age cohorts respond differently.