Scott Morongell returns for a candid look at what's really going on in the land space. From rising marketing costs to builder relationships and tighter deal margins, Scott breaks down how he’s adjusting in a market that rewards precision, not guesswork.
This episode covers how to build trust with sellers, the risks of retrading contracts, and why working closely with buyers upfront matters more than ever. Scott also shares why he’s doubled down on what works instead of chasing trends, and how his approach to land has evolved in today’s shifting economy.
What you’ll learn:
Why the “spray and pray” approach is no longer working
How to vet builders before locking up a deal
What tighter inventory and rising rates mean for exit plans
Tips for pulling cleaner, more targeted land lists
How to keep direct mail simple and effective
Ways to hedge risk by working backward from your buyer
How to avoid retrades and protect seller relationships
What’s inside Action Land Academy and who it’s for
Where to reach Scott / Learn more about Action Land Academy:
🌐 https://actionlandacademy.com
📸 Instagram: @scottmorongell
