Scott Morongell

In this discussion, Scott Morongell, an active land investor and founder of Action Land Academy, shares key insights into the evolving land market. He highlights the rise of targeted marketing strategies, emphasizing the shift from a spray-and-pray approach to precision in messaging. Scott discusses the importance of building trust with buyers to avoid contract retrades and the critical role of vetting builders. He also outlines how he’s focusing on proven strategies amidst tighter inventory and rising rates, ultimately streamlining his approach to land investing.