Jason Khalipa Podcast
148: From $175k to $100 Million: Anne Mahlum’s Fitness Revolution
Mar 28, 2025
Anne Mahlum, founder of the fitness brand Solidcore, shares her inspiring journey from starting with $175k to creating a $100 million fitness empire. She discusses her early struggles with addiction and how they fueled her mission to help others through fitness. The conversation explores the intricate relationship between fitness and alcohol, along with her pivotal transition from nonprofit to successful entrepreneur during the pandemic. Her emphasis on self-awareness, community, and innovative solutions for personal growth makes this a must-listen for anyone chasing their dreams.
59:53
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Quick takeaways
- Anne Mahlum's journey from a running club for homeless individuals to a $100 million fitness empire showcases the transformative power of community and purpose.
- The emphasis on changing self-perception in participants illustrates how identifying as athletes can improve mental health and open employment opportunities.
Deep dives
The Power of Running Clubs for the Homeless
Starting a running club for homeless individuals was a transformative initiative aimed at challenging societal perceptions. The founder recognized that typical views of homelessness often lean towards negativity, associating it with laziness or lack of ambition. By creating a space that expected excellence and dedication from participants, the program not only fostered a sense of community but also redefined how both participants and the public viewed these individuals. This approach highlighted the importance of leadership that encourages individuals to believe in their potential and capabilities.
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