148: From $175k to $100 Million: Anne Mahlum’s Fitness Revolution

Mar 28, 2025

Anne Mahlum, founder of the fitness brand Solidcore, shares her inspiring journey from starting with $175k to creating a $100 million fitness empire. She discusses her early struggles with addiction and how they fueled her mission to help others through fitness. The conversation explores the intricate relationship between fitness and alcohol, along with her pivotal transition from nonprofit to successful entrepreneur during the pandemic. Her emphasis on self-awareness, community, and innovative solutions for personal growth makes this a must-listen for anyone chasing their dreams.

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Intro

00:00 • 2min

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Transforming Lives Through Running

01:32 • 8min

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Navigating the Intersection of Fitness and Alcohol Consumption

09:33 • 4min

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Transformative Journeys in Health and Purpose

13:45 • 3min

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From Nonprofit to Fitness Entrepreneur

16:52 • 19min

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Innovative Approaches to Prenups and Wealth Equality in Relationships

35:55 • 3min

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The Path to Self-Awareness and Growth

38:32 • 21min

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How to Win Friends and Influence People

Dale Carnegie

First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations[2][3][5].

Influence

The Psychology of Persuasion

Robert Cialdini

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

From starting with just

175k to creating a 100 million fitness empire, Anne Mahlum is here to share her incredible journey. How did she turn her vision into a massive movement that’s changing lives? Find out in this episode of The Jason Khalipa Podcast!

In Episode 148, hosts Jason Khalipa and Gabe Yanez sit down with Anne Mahlum, founder of the groundbreaking fitness brand “Solidcore." Anne opens up about her early struggles, the pivotal moments that shaped her success, and the mindset shifts that helped her stay focused. Whether you're chasing your own fitness or business goals, her story is packed with lessons you won’t want to miss!

We dive into what it truly takes to start from the ground up, navigate challenges, and stay committed to your purpose. If you’re someone who’s all about improving yourself—physically or mentally—this episode will keep you hooked from start to finish.

Watch as Anne reveals the strategies that helped her scale her brand while maintaining the discipline and determination needed to thrive. This conversation is raw, real, and full of practical takeaways that every listener can connect with.

https://www.instagram.com/annemahlum/

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Never let momentum get to zero. Listen to the Jason Khalipa Podcast every Monday and Thursday on Apple Podcasts, Spotify, or YouTube.

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Never Zero Newsletter: https://www.th.fit/

NCFIT Programming For Gym Owners: https://www.nc.fit/programming

Philanthropy: https://avaskitchen.org/

Chapters:

0:00 Anne’s Journey: Creating a Run Club for Homeless Empowerment

2:01 How Running Helped Anne Overcome Her Own Struggles

6:20 Life-Changing Moments: Building Positive Identities

8:18 Turning Fitness into Job Opportunities for the Homeless

12:04 Rethinking Alcohol: Why Fitness and Sobriety Go Hand-in-Hand

13:59 12 Weeks Without Alcohol – Anne’s Eye-Opening Experiment

17:43 From Nonprofit to Business: Founding Solidcore with Passion

19:23 Crushing Self-Doubt and Creating a Vision for Success

22:58 Thriving During COVID: Anne’s Leadership Secrets

24:51 How Adaptability Sparked Business Growth Amid the Pandemic

28:27 Transparent Leadership: Gaining Trust During Hard Times

30:05 Building Strong Relationships Through Tough Challenges

33:32 Balancing Energy for Healthier Relationships

35:18 What Men Need in Relationships and How to Support Them

38:49 Why Self-Awareness Makes You a Better Leader

40:26 Using Feedback to Grow and Improve Relationships

43:47 Respect for Women: Tackling Inappropriate Comments

45:29 Men Taking Responsibility for Respecting Women

48:59 Be Your Ideal Self: Making Better Life Choices

50:40 Anne on Confidence: Hard Work and Self-Awareness Pay Off

54:12 Emotional Intelligence and Community in Business Success

56:01 Why Personal Connections Make or Break Customer Loyalty

59:19 Empowering Yourself to Build the Life You Dream Of

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