Not Investment Advice cover image

Not Investment Advice

182: Mr Beast’s Leaked Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

Sep 18, 2024
Mr Beast, a YouTube sensation known for his engaging viral videos, shares insights on content creation and metrics driving YouTube success. He discusses the importance of storytelling techniques like the 'Jenga method' to captivate viewers and the significance of click-through rates and view duration. Acclaimed biographer Robert Caro reflects on his seminal work, 'The Power Broker,' analyzing Robert Moses's impact on urban planning and political maneuvering. The conversation weaves together creativity, strategy, and historical influence in the digital and political landscapes.
01:14:08

Podcast summary created with Snipd AI

Quick takeaways

  • The podcast discusses Mr. Beast's Jenga storytelling method, which captivates viewers by revealing outcomes upfront while building suspense throughout.
  • Key metrics for YouTube success emphasized include click-through rate, average view duration, and average view percentage, driving content strategy effectiveness.

Deep dives

Jenga Storytelling Method

The podcast emphasizes the Jenga storytelling technique as a unique method popularized by Mr. Beast in his viral YouTube videos. This approach involves establishing a clear outcome, akin to a Jenga game where everyone knows the tower will eventually fall, while the suspense builds around the events leading up to that moment. For instance, in a challenge video featuring contestants competing for a Lamborghini, viewers are drawn in by the unpredictable circumstances that unfold, making them eager to watch the buildup to the ultimate conclusion. This style not only maintains viewer interest but also reflects Mr. Beast's extensive study of YouTube's dynamics, dedicating 30,000 hours to understanding the platform and algorithm.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode