Not Investment Advice

182: Mr Beast’s LEAKED Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

Sep 18, 2024

01:14:08

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Mr Beast, a YouTube sensation known for his engaging viral videos, shares insights on content creation and metrics driving YouTube success. He discusses the importance of storytelling techniques like the 'Jenga method' to captivate viewers and the significance of click-through rates and view duration. Acclaimed biographer Robert Caro reflects on his seminal work, 'The Power Broker,' analyzing Robert Moses's impact on urban planning and political maneuvering. The conversation weaves together creativity, strategy, and historical influence in the digital and political landscapes.

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Quick takeaways

The podcast discusses Mr. Beast's Jenga storytelling method, which captivates viewers by revealing outcomes upfront while building suspense throughout.

Key metrics for YouTube success emphasized include click-through rate, average view duration, and average view percentage, driving content strategy effectiveness.

Mr. Beast's team dynamics illustrate a shift from founder-driven to managerial structures, highlighting the importance of delegation and empowering team members.

Deep dives

Jenga Storytelling Method

The podcast emphasizes the Jenga storytelling technique as a unique method popularized by Mr. Beast in his viral YouTube videos. This approach involves establishing a clear outcome, akin to a Jenga game where everyone knows the tower will eventually fall, while the suspense builds around the events leading up to that moment. For instance, in a challenge video featuring contestants competing for a Lamborghini, viewers are drawn in by the unpredictable circumstances that unfold, making them eager to watch the buildup to the ultimate conclusion. This style not only maintains viewer interest but also reflects Mr. Beast's extensive study of YouTube's dynamics, dedicating 30,000 hours to understanding the platform and algorithm.

Intro

2min

The Evolution of Mr. Beast: Mastering Viral Content

14min

Leveraging Expertise for Success

9min

Unlocking YouTube Virality Metrics

6min

The Impact of Creative Marketing on Prize Engagement

3min

Mastering Video Metrics and Viewer Engagement

16min

The Art of Viral Content Creation

8min

The Influence of Robert Moses

15min

The NIA boys discuss Mr Beast’s LEAKED Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

(00:00:00) - Intro

(00:01:15) - Initial Thoughts on How to Succeed in MrBeast Production

(00:05:49) - YouTube is eating all of media

(00:09:58) - Minute-by-minute retention strategy

(00:14:49) - Meritocracy and Teamwork

(00:19:08) - A, B, C player framework

(00:25:08) - What makes a YouTube video go viral

(00:32:41) - Creativity Saves Money

(00:39:05) - Critical Components and Mangement Style

(00:47:53) - Criticism of MrBeast

(00:50:52) - Final Thoughts on How to Succeed in MrBeast Production

(00:58:48) - Robert Caro’s Power Broker 50th Anniversary

(01:04:41) - Robert Moses and Power

(01:10:12) - Robert Caro and the making of The Power Broker

1) YouTube is eating all media:

• 20 hours/month average watch time

• 5x more than Netflix

• Mr. Beast: "YouTube will eat all of media"

2) Three metrics that matter:

• Click-through rate (CTR)

• Average view duration (AVD)

• Average view percentage (AVP)

"These are the holy trinity of YouTube metrics" - Bilal

3) Jenga storytelling method:

• Show end goal upfront

• Build tension throughout

• Example: Last to take hand off Lamborghini wins it

4) Minute-by-minute retention strategy:

• Minute 1: Most crucial, invest in lighting

• Minutes 1-3: Show rapid story progression

• Minute 3: Re-engage viewers with a big moment

"At 6 minutes, viewers are on autopilot to the end" - Mr. Beast

5) A, B, C player framework:

• A players: Obsessive, coachable, best in the world

• B players: New hires with A player potential

• C players: "Poisonous", transition out immediately

"C players are awful to work with. I know, I've been one." - Trunk

6) Creativity saves money:

• $20k cash prize vs. year's supply of Doritos

• Doritos prize more viral, costs only $1,300

• Think outside the box for engaging rewards

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