The NIA boys discuss Mr Beast’s LEAKED Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro
(00:00:00) - Intro
(00:01:15) - Initial Thoughts on How to Succeed in MrBeast Production
(00:05:49) - YouTube is eating all of media
(00:09:58) - Minute-by-minute retention strategy
(00:14:49) - Meritocracy and Teamwork
(00:19:08) - A, B, C player framework
(00:25:08) - What makes a YouTube video go viral
(00:32:41) - Creativity Saves Money
(00:39:05) - Critical Components and Mangement Style
(00:47:53) - Criticism of MrBeast
(00:50:52) - Final Thoughts on How to Succeed in MrBeast Production
(00:58:48) - Robert Caro’s Power Broker 50th Anniversary
(01:04:41) - Robert Moses and Power
(01:10:12) - Robert Caro and the making of The Power Broker
1) YouTube is eating all media:
• 20 hours/month average watch time
• 5x more than Netflix
• Mr. Beast: "YouTube will eat all of media"
2) Three metrics that matter:
• Click-through rate (CTR)
• Average view duration (AVD)
• Average view percentage (AVP)
"These are the holy trinity of YouTube metrics" - Bilal
3) Jenga storytelling method:
• Show end goal upfront
• Build tension throughout
• Example: Last to take hand off Lamborghini wins it
4) Minute-by-minute retention strategy:
• Minute 1: Most crucial, invest in lighting
• Minutes 1-3: Show rapid story progression
• Minute 3: Re-engage viewers with a big moment
"At 6 minutes, viewers are on autopilot to the end" - Mr. Beast
5) A, B, C player framework:
• A players: Obsessive, coachable, best in the world
• B players: New hires with A player potential
• C players: "Poisonous", transition out immediately
"C players are awful to work with. I know, I've been one." - Trunk
6) Creativity saves money:
• $20k cash prize vs. year's supply of Doritos
• Doritos prize more viral, costs only $1,300
• Think outside the box for engaging rewards
What Is Not Investment Advice?
Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.
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