182: Mr Beast’s Leaked Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

Not Investment Advice

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Creative Marketing Strategies and Nutrition Critique

This chapter examines the launch of a new product by influencers and critiques its nutritional quality, spotlighting the processed ingredients. It also explores creative marketing strategies, including engaging prizes and the power of storytelling to connect with audiences effectively.

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The NIA boys discuss Mr Beast’s LEAKED Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

(00:00:00) - Intro

(00:01:15) - Initial Thoughts on How to Succeed in MrBeast Production

(00:05:49) - YouTube is eating all of media

(00:09:58) - Minute-by-minute retention strategy

(00:14:49) - Meritocracy and Teamwork

(00:19:08) - A, B, C player framework

(00:25:08) - What makes a YouTube video go viral

(00:32:41) - Creativity Saves Money

(00:39:05) - Critical Components and Mangement Style

(00:47:53) - Criticism of MrBeast

(00:50:52) - Final Thoughts on How to Succeed in MrBeast Production

(00:58:48) - Robert Caro’s Power Broker 50th Anniversary

(01:04:41) - Robert Moses and Power

(01:10:12) - Robert Caro and the making of The Power Broker

1) YouTube is eating all media:

• 20 hours/month average watch time

• 5x more than Netflix

• Mr. Beast: "YouTube will eat all of media"

2) Three metrics that matter:

• Click-through rate (CTR)

• Average view duration (AVD)

• Average view percentage (AVP)

"These are the holy trinity of YouTube metrics" - Bilal

3) Jenga storytelling method:

• Show end goal upfront

• Build tension throughout

• Example: Last to take hand off Lamborghini wins it

4) Minute-by-minute retention strategy:

• Minute 1: Most crucial, invest in lighting

• Minutes 1-3: Show rapid story progression

• Minute 3: Re-engage viewers with a big moment

"At 6 minutes, viewers are on autopilot to the end" - Mr. Beast

5) A, B, C player framework:

• A players: Obsessive, coachable, best in the world

• B players: New hires with A player potential

• C players: "Poisonous", transition out immediately

"C players are awful to work with. I know, I've been one." - Trunk

6) Creativity saves money:

• $20k cash prize vs. year's supply of Doritos

• Doritos prize more viral, costs only $1,300

• Think outside the box for engaging rewards

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