182: Mr Beast’s Leaked Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

Not Investment Advice

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Intro

This chapter explores the Jenga storytelling technique used by content creators like Mr. Beast, which captivates viewers through suspense and humor. The discussion also includes insights from a leaked guide by Mr. Beast's production team, revealing strategies for successful video content creation.

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Episode notes

The NIA boys discuss Mr Beast’s LEAKED Guide To Going Viral, The Power Broker 50th Anniversary & Robert Caro

(00:00:00) - Intro

(00:01:15) - Initial Thoughts on How to Succeed in MrBeast Production

(00:05:49) - YouTube is eating all of media

(00:09:58) - Minute-by-minute retention strategy

(00:14:49) - Meritocracy and Teamwork

(00:19:08) - A, B, C player framework

(00:25:08) - What makes a YouTube video go viral

(00:32:41) - Creativity Saves Money

(00:39:05) - Critical Components and Mangement Style

(00:47:53) - Criticism of MrBeast

(00:50:52) - Final Thoughts on How to Succeed in MrBeast Production

(00:58:48) - Robert Caro’s Power Broker 50th Anniversary

(01:04:41) - Robert Moses and Power

(01:10:12) - Robert Caro and the making of The Power Broker

1) YouTube is eating all media:

• 20 hours/month average watch time

• 5x more than Netflix

• Mr. Beast: "YouTube will eat all of media"

2) Three metrics that matter:

• Click-through rate (CTR)

• Average view duration (AVD)

• Average view percentage (AVP)

"These are the holy trinity of YouTube metrics" - Bilal

3) Jenga storytelling method:

• Show end goal upfront

• Build tension throughout

• Example: Last to take hand off Lamborghini wins it

4) Minute-by-minute retention strategy:

• Minute 1: Most crucial, invest in lighting

• Minutes 1-3: Show rapid story progression

• Minute 3: Re-engage viewers with a big moment

"At 6 minutes, viewers are on autopilot to the end" - Mr. Beast

5) A, B, C player framework:

• A players: Obsessive, coachable, best in the world

• B players: New hires with A player potential

• C players: "Poisonous", transition out immediately

"C players are awful to work with. I know, I've been one." - Trunk

6) Creativity saves money:

• $20k cash prize vs. year's supply of Doritos

• Doritos prize more viral, costs only $1,300

• Think outside the box for engaging rewards

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