ASYMMETRIC Q-Comm in India: Unit Economics, Market Insights, and Its Future with Rahul Garg, General Catalyst
Jun 6, 2025
In this discussion, Rahul Garg, Partner at General Catalyst and expert in quick commerce, dives into the evolving landscape of e-commerce in India. He shares insights on the rapid growth of grocery delivery, exploring the significance of dark stores and localized market strategies. Garg also examines the role of quick commerce in fashion, discussing inventory turnover and consumer behavior. Additionally, he highlights opportunities in quick health delivery and the complexities of D2C logistics, emphasizing how these trends are reshaping retail dynamics.
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Quick Commerce Is Evolution
- Quick commerce in India is best described as an evolution, not a disruption, aligning with offline shopping behaviors.
- It bridges the gap between traditional Kirana stores and modern trade by offering assortment and convenience in minutes.
Grocery Quick Commerce Opportunity
- India's grocery market is mostly unorganized with low online penetration compared to other countries.
- High buying frequency combined with population density creates a unique opportunity for quick commerce to thrive.
India's Strong Quick Commerce Margins
- Quick commerce margins in India exceed global food delivery margins due to favorable unit economics and local market conditions.
- India has a higher AOV per GDP per capita and lowest delivery cost percentage, making quick commerce economics strong.