Q-Comm in India: Unit Economics, Market Insights, and Its Future with Rahul Garg, General Catalyst
ASYMMETRIC
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Navigating Quick Commerce in Fashion
This chapter explores the dynamics of fast inventory turnover and its crucial role in the fashion industry, emphasizing the importance of data intelligence for trend prediction. It examines the impact of quick commerce on consumer behavior, particularly in India, highlighting how expedited delivery and tailored shopping experiences are reshaping retail. Discussions include logistics costs, return rates, and the integration of technology and social media to enhance customer engagement and satisfaction.
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