Artisans & Trade
A&T Talks :: How to Design Logo Identities That Last
Nov 19, 2021
Michael Shumate, a designer and author, shares key insights on logo design theory and branding principles. He discusses the importance of maintaining traditional design principles in logo identities, using examples like AT&T and Xerox. The episode explores influential designers like Saul Bass and Paul Rand, emphasizing the significance of understanding design principles. Shumate also highlights the value of spreading design knowledge through a YouTube channel and a book on logo design.
54:39
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Quick takeaways
- Understanding fundamental principles of logo design for timeless identities.
- Importance of adhering to design principles like clear contrasts for effective logo creation.
Deep dives
Transition to Quality over Quantity in Podcast Production
The shift from a weekly podcast release schedule to a more sporadic yet impactful approach is discussed. The focus moves towards delivering quality and insightful content rather than adhering to a strict release schedule.
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