Michael Shumate

Michael Shumate, a designer and author, shares key insights on logo design theory and branding principles. He discusses the importance of maintaining traditional design principles in logo identities, using examples like AT&T and Xerox. The episode explores influential designers like Saul Bass and Paul Rand, emphasizing the significance of understanding design principles. Shumate also highlights the value of spreading design knowledge through a YouTube channel and a book on logo design.