Michael Shumate
Author, designer, and teacher sharing insights on logo design theory and branding principles
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Nov 19, 2021 • 55min
A&T Talks :: How to Design Logo Identities That Last
Michael Shumate, a designer and author, shares key insights on logo design theory and branding principles. He discusses the importance of maintaining traditional design principles in logo identities, using examples like AT&T and Xerox. The episode explores influential designers like Saul Bass and Paul Rand, emphasizing the significance of understanding design principles. Shumate also highlights the value of spreading design knowledge through a YouTube channel and a book on logo design.
