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A&T Talks :: How to Design Logo Identities That Last

Artisans & Trade

CHAPTER

Effective Logo Design Principles and Case Studies

This chapter explores the importance of designing economically viable logos, with examples like AT&T and Xerox highlighting the repercussions of impractical designs. It delves into principles of logo design such as simplicity, refinement, and adaptability through case studies of iconic logos like IBM's. The chapter also discusses the process of creating diverse logo concepts for clients and the significance of understanding and incorporating a brand's identity in design.

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