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A&T Talks :: How to Design Logo Identities That Last

Artisans & Trade

CHAPTER

Evolution of Graphic Design and Branding

An expert in graphic design and illustration discusses the evolution of branding, emphasizing the importance of teaching concrete design principles over personal taste and sharing insights on the 'seven deadly sins of logo design' to guide students. The chapter highlights the challenges faced by design studios in maintaining design principles in brand identities and the impact of the shift from manual to digital design processes on graphic design education.

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