The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.
Are you tired of hearing 'That's expensive' when presenting your fees to clients?
Are you ready to transform how clients perceive the value of your offerings?
Discover the secrets of effective value communication in our latest episode.
Learn why it's more than just pricing and how to make clients truly understand the worth of your services.
Additionally, develop the ability to build a reliable system for ongoing value communication with clients.
The Value Pricing Podcast 