Masters of Scale Nike’s Phil Knight: How to sell without selling
9 snips
Nov 15, 2022 Phil Knight, co-founder and former CEO of Nike, shares insights into building a legendary brand. He discusses how authenticity and emotional connections with customers were pivotal in Nike's success. Knight highlights the importance of creating excellent products rather than just selling, and he recounts the influence of mentorship in fostering a thriving workplace. He also reflects on Nike's bold marketing strategies, including the rise of Air Jordans and the iconic 'Just Do It' slogan, showcasing a commitment to empowerment and social issues.
AI Snips
Chapters
Transcript
Episode notes
Encyclopedia Sales
- Phil Knight's first sales job involved encyclopedias in Hawaii.
- He learned that selling by deception is difficult and unsatisfying.
Bowerman's Influence
- Phil Knight was inspired by Bill Bowerman's homemade running shoes.
- This led him to explore the Japanese shoe market.
Blue Ribbon Sports
- Knight secured a distribution deal with Onitska for Tiger shoes.
- He pitched his made-up company, Blue Ribbon Sports, successfully.