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Nike’s Phil Knight: How to sell without selling

Masters of Scale

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From Salesman to Brand Visionary

This chapter recounts Phil Knight's journey from an encyclopedia salesman to a pioneering figure in athletic branding. It highlights his partnership with coach Bill Bowerman and the development of groundbreaking footwear, leading to the creation of Nike's iconic swoosh logo and brand identity. The narrative emphasizes the challenges of transitioning from distribution to product creation, showcasing the importance of branding in capturing market success.

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