Nike’s Phil Knight: How to sell without selling
Masters of Scale
Nike's Bold Marketing Moves
This chapter explores Nike's innovative marketing strategies, including the unexpected popularity surge of Air Jordans after their NBA ban and the evolution of the 'Just Do It' slogan. It highlights Nike's commitment to empowerment through its advertising, strategic athlete endorsements, and its bold stance on social issues, exemplified by featuring Colin Kaepernick in their campaigns.
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