In this engaging conversation, Nick Asbury, author of 'The Road to Hell,' critiques the rampant consumerism of 'purpose' in marketing. He argues that this trend often preserves the status quo rather than incites real change. Asbury highlights the dangers of 'noble cause corruption' in corporate branding and questions the sincerity of businesses aligning with social causes post-2008 crisis. He also debunks myths about Gen Z, revealing they prioritize convenience over purpose. His insights challenge conventional marketing wisdom, making for a thought-provoking listen.