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3min chapter
How "Purpose" can lead to bad marketing, with Nick Asbury
On Strategy Showcase
The Evolution and Implications of 'Purpose' in Corporate Branding
This chapter explores the evolution of corporate branding, focusing on the role of 'purpose' as a marketing strategy. It highlights historical examples and discusses the potential pitfalls of using purpose-driven narratives in marketing practices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode