Let's talk branding Brand health and tracking with Jenni Romaniuk
7 snips
Sep 13, 2023 Brand strategy expert Jenni Romaniuk discusses the importance of brand health and brand tracking using survey tools, highlighting the different metrics and common pitfalls. She emphasizes the significance of starting early with brand tracking and offers alternative metrics for measuring brand health. The conversation also touches on the potential challenges of relying on self-reported data and the upcoming projects and research at the Earnberg Bass Institute.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Understanding the Symptoms of a Healthy and Unhealthy Brand and the Basics of Brand Tracking
02:37 • 4min
Relying on Self-Reported Data
06:45 • 20min
Differentiation and distinctiveness in brand trackers
26:23 • 4min
The Importance of Starting Early with Brand Tracking
30:03 • 16min
Upcoming projects and research at Earnberg Bass
45:55 • 2min