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4min chapter
Brand health and tracking with Jenni Romaniuk
Let's talk branding
Differentiation and distinctiveness in brand trackers
The chapter explores the role of differentiation in brand trackers, challenging the conventional belief that it is a key metric for measuring brand health. The speakers propose alternative metrics that offer more meaningful insights and actionable steps for brand improvement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode