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Brand health and tracking with Jenni Romaniuk

Let's talk branding

CHAPTER

The Importance of Starting Early with Brand Tracking

This chapter emphasizes the significance of starting early with brand tracking and scaling up as resources increase. It discusses how even small brands with zero awareness can gain valuable insights by analyzing competitors and market structure. The chapter also highlights the benefits of conducting a 'laws of growth' analysis and understanding mental advantages in brand positioning.

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