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3min chapter
Brand health and tracking with Jenni Romaniuk
Let's talk branding
Introduction
In this chapter, Jenny Romaniuk from the Erenberg Bass Institute discusses the concept of brand health and brand tracking. The conversation compares brand health to a jigsaw puzzle, highlighting areas of strengths and weaknesses, and draws an analogy to a health checkup for improving different aspects of brand health over time.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode