

Need to make a change in your life? Behavioral science can help
Jan 17, 2022
Katy Milkman, a renowned behavioral scientist and author of "How to Change," dives into the intricacies of habit formation and personal transformation. She explores the optimal times to start new habits and why some are more successful than others. Katy discusses innovative strategies to conquer procrastination, highlighting the benefits of flexibility in routines. Fresh starts are examined, showcasing how life events and social accountability can motivate change. Ultimately, she emphasizes that meaningful change is a continuous journey, not just a quick solution.
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Changeable Behaviors and Premature Deaths
- 40% of premature deaths in the U.S. are due to changeable behaviors.
- This highlights the significant impact behavior change can have on public health.
Flexibility in Habit Formation
- Too much rigidity can hinder habit formation.
- Cultivate flexibility by having backup plans for when your ideal routine is disrupted.
Google Gym Study
- Katy Milkman's Google study encouraged employees to form exercise habits.
- One group had consistent gym times, while the other had more flexibility.