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Talking about Platforms
Platform ecosystems as meta‐organizations with Tobias Kretschmer
Dec 20, 2023
Tobias Kretschmer, an ISTO professor at LMU Munich School of Management, discusses platform ecosystems as meta‐organizations. They cover topics such as the role of platform orchestrators, regulatory responses to platform problems, characteristics of platforms as meta-organizations, differences between traditional firms and platforms, the use of notifications and incentives, and the importance of critical mass and killer apps in platform ecosystems.
52:12
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Quick takeaways
- Platforms are unique meta-organizations that rely on complimentors to create substantial value.
- Balancing the production of first-party complements with third-party complementors is crucial for a platform's long-term success.
Deep dives
Platform Research and Passion
Tobias Kretzmann, a professor of management and head of the Institute for Strategy, Technology, and Organization at the Ludwig Maximilian University in Munich, shares his journey into researching platforms. He explains that his interest began in the late 90s when he focused on network effects, but he initially viewed platforms as nothing more than combinations of goods with network effects. Over time, he realized that platforms are unique meta-organizations with independent actors called complimentors who contribute significant value. Platforms need to attract and engage these complimentors, which differentiates them from traditional hierarchies and markets.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode