Managing Successful Products: Traditional Firms versus Platforms

Tobias' bio: Tobias Kretschmer is a Strategy, Technology, and Organization (ISTO) professor at LMU Munich School of Management. He holds a PhD in Economics from London Business School and an MSc in Strategy from the University of St. Gallen. Before joining LMU Munich, he held full-time positions at the London School of Economics and INSEAD. He is a Research Fellow at the Centre for Economic Policy Research in London and a Research Professor at Ifo Institute in Munich. His work focuses on strategy and organization design in technology-intensive industries, especially platform markets and information and communication technologies. His work appeared in American Economic Review, Management Science, Information Systems Research, Strategic Management Journal, and Organization Science. He is an associate editor at Strategic Management Journal and the International Journal of Industrial Organization.

Link to the papers we discuss:

• Platform ecosystems as meta-organizations: Implications for platform strategies
• Platform Architecture and Quality Trade-offs of Multihoming Complements

Tobias on Google Scholar: https://scholar.google.de/citations?user=OUtlU6wAAAAJ&hl=de&oi=ao

Tobias on Linkedin: https://www.linkedin.com/in/tobias-kretschmer-7557021/?originalSubdomain=de