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3min chapter
Platform ecosystems as meta‐organizations with Tobias Kretschmer
Talking about Platforms
Managing Successful Products: Traditional Firms versus Platforms
This chapter explores the contrasting approaches of traditional firms and platforms in managing successful products. It highlights how traditional firms acquire or sign long-term contracts, while platforms prioritize freedom and choice for complementers, emphasizing the importance of adaptation. The chapter references Facebook apps and the issue of Farmville notifications to illustrate these concepts.
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