2min chapter

Talking about Platforms cover image

Platform ecosystems as meta‐organizations with Tobias Kretschmer

Talking about Platforms

CHAPTER

The Role of Notifications and Incentive Structures for App Engagement

This chapter explores the use of notifications by platforms to incentivize app developers to create engaging content and increase app installations. The speakers highlight the impact of Facebook's reward system and discuss the importance of platform rules and incentive structures in maintaining notification quality. They also discuss the need for better incentive structures on LinkedIn.

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