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13min chapter
Platform ecosystems as meta‐organizations with Tobias Kretschmer
Talking about Platforms
The Role of Platform Orchestrators in Managing Complementers and Capturing Value
This chapter discusses the importance of platform orchestrators in attracting and engaging users to create value for all participants. It explores the tradeoff between attracting participants and ensuring high-quality interactions, as well as the role of incentives in attracting developers to create high-quality apps. The chapter also discusses the challenges and importance of third-party complements in a platform ecosystem.
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