Car Dealership Guy Podcast
Hacking the game of dealership “attention” and going viral | Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group
Dec 10, 2024
Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group, is a mastermind behind viral dealership videos. He shares his innovative strategies that have caught the attention of industry giants like General Motors. The discussion reveals how TikTok can be creatively used in dealerships, inspired by popular TV shows, and highlights the balancing act of gaining attention while driving sales. Nathanael also emphasizes the importance of community engagement and measuring content effectiveness to build lasting brand loyalty.
52:29
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Quick takeaways
- Nathanael Greklek emphasizes the necessity of creating engaging content that appeals to potential customers to maintain brand relevance.
- The success of Mohawk Auto Group's viral TikTok series illustrates how humor and relatability can significantly enhance brand visibility and engagement.
Deep dives
The Shift from Funnel to Life Cycle
The traditional sales funnel is shifting towards a life cycle approach, emphasizing content aimed at strangers to foster engagement. It's vital to create content that draws in new viewers, rather than relying solely on existing customer bases. This concept was highlighted by Nathaniel Greklek from Mohawk Auto Group, who has successfully implemented this strategy through viral video content. By focusing on the ongoing relationship with potential customers, brands can maintain relevance in the evolving digital landscape.
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