Car Dealership Guy Podcast

Hacking the game of dealership “attention” and going viral | Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group

Dec 10, 2024
Guest
Nathanael Greklek
Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group, is a mastermind behind viral dealership videos. He shares his innovative strategies that have caught the attention of industry giants like General Motors. The discussion reveals how TikTok can be creatively used in dealerships, inspired by popular TV shows, and highlights the balancing act of gaining attention while driving sales. Nathanael also emphasizes the importance of community engagement and measuring content effectiveness to build lasting brand loyalty.
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Episode notes
1
Intro
00:00 • 2min
2
Behind the Brand: Insights from Industry Leaders
01:54 • 5min
3
Navigating the Automotive Content Landscape
06:30 • 9min
4
Maximizing Engagement Through Strategic Content Measurement
15:06 • 14min
5
The Power of Community Engagement in Automotive Marketing
29:18 • 2min
6
Creating Engaging TikTok Content in Dealerships
31:05 • 12min
7
Navigating Virality and Strategic Content for Dealerships
43:12 • 3min
8
Bridging Gaps in Automotive Content Creation
46:22 • 6min