Navigating Virality and Strategic Content for Dealerships

This chapter explores the difficulties local businesses, especially auto dealerships, face in achieving virality through content marketing. It emphasizes the gap between gaining attention and driving sales, while highlighting the need for a clear and strategic approach to content creation.

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Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group where we discuss: How he's hacking the game of dealership attention by creating viral videos for his dealership, Getting on General Motor's radar and landing one of the biggest cameos in automotive, and his next big idea for automotive content.

This episode of the Car Dealership Guy Podcast is brought to you by:

Edmunds - Premier is a solution from Edmunds that connects you with in-market shoppers when, where, and how they want to connect. Learn more at https://edmu.in/49xHsQg

Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Contact Julie today - julie@dealer-pay.com or 636-442-4901.

Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/

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Topics:

(00:00:00) - Intro

(00:00:45) - Catching up with Nathanael

(00:06:42) - Nathanael’s background and career in content

(00:12:02) - How do you measure the success of your content?

(00:16:26) - Do you put any paid spend on your content or is it all organic?

(00:17:57) - How do you execute on creating content?

(00:20:21) - How do you measure the success of short and long-term campaigns?

(00:24:17) - At what point does a dealership need to bring on a content person?

(00:25:38) - Do strive to go viral in your content?